Localista

Fall 2021

user experience

Team: Elia Salerno, Dario Zaugg, Anja Fritschi

user research, market survey, user experience

Localista is a scaleable collection of UX and Service design guidelines, aimed at conventional stores to improve the experience of buying and increase the sales of regional & seasonal produce. In order to provide a scaleable and flexible solution for all kinds of stores, we invented the **Toolbox System**. The toolbox system provides different guidelines and ideas for the use in either small or big grocery stores.